0171 / 8323 471 mail@stefankorol.de

So, so — communication? Then I’d better apply the most important rule of online communication:
“From first contact you have a maximum of 10 seconds so that the reader stays on your side.“


 Still there? Great! Then for the second communication rule — which always applies, not just for online:
“Tell the reader briefly and quickly who you are and what you can do (for him).“

 Okay, here we go:

This is me

Trainer, consultant and coach for everything that can be regulated, solved and improved with and through language. Of course, these are, first of all, the communication events that I have listed in the orange box at the top of this page. But it could also be other, very individual conversations, presentations or appearances. Content, form, training, strategies — let’s talk about it.

My principle

in teaching, training, and advice is “lean speaking.” I transfer this principle of industrial production to an identically-named one for language: analysis, recognizing and omitting the superfluous, optimizing what is necessary. And above all: a clearly-defined goal, to which planning, resources, and implementation must be subordinated. The result: language can be measured and planned; goals are definable and verifiable.

My method

“Talk better— achieve more.“ It starts with my work with you and ends with your conversation, your appearance. No computer, no presentations, no handouts. You don’t want to know how much I know. You simply want to recognize that I know everything. And I can therefore decide what is important to you. And leave out everything else. Lean teaching.

I offer this

Training and advice on all communication occasions that your job entails. In addition: Ideas for and development of strategies for good and better communication inside and outside your company — with partners, customers, the media.

Person & Profession

– 30 years of media and communication training.
 – 20 years professor of journalism at the Bonn-Rhein-Sieg University of Applied Sciences, Bonn.
– 20 years in radio and television as an editor, reporter, editor, presenter, author, and producer.
 – Lecturer and trainer on the subjects of media, communication, journalism.

How might your reaction be now? Maybe like this:

“No, no,… (yawn…), I don’t want to read and know too much — I want to get started right away.“
Great — then you are certainly well-served with my two “just do it” websites:


Better talking — achieve more. Instantly. By using simple structures; considering easy tips.


Make a better impression. In newspapers, radio, television, or online. With statement, interview, contribution. In panel discussion, corporate film, or talk show.

Or is your reaction more like this:

„Yes, yes, there should be some theory, rules, and background knowledge…“
Okay, gladly. Let’s start with the first basics:

Two basics for successful communication

Why are we talking, exactly?

Stupid question? Only at first glance. Because if we examine the (perceived) 1000 reasons for communication in more detail, we come to a surprising conclusion: All reasons for communication can be summarized in just two categories. And that makes communication easy, predictable, and therefore successful.

KLICK photo for details.

The formula for success: WYWSWW

Spontaneous communication is random. And therefore only successful by chance. Or maybe not. If communication is supposed to be successful — it must be planned. Even this wisdom sounds banal. But it is not. Because planning communication can be quite complicated. But not with this formula for success…

KLICK photo for details.

Thanks for your visit, stop by later – and learn more about “communiction”.

Stefan Korol